Kenwood Apologize Dhulai Ad. Read this complete post for more details…
If you have love to watch and intersting ad then you must have seen the the Ken wood ad. Kenwood Pakistan recently got Nawazuddin Siddiqui and Aisha Khan on board for their latest ad series promoting their electronics. The two actors play a married couple and so far it seemed adorable
But in social media a clip has been gone viral, the new ad doing the rounds on social media (not from Kenwood Pakistan’s official social media accounts) show Nawazuddin’s character with his friends ranting about a recent fight he’d had with the missus. Seems normal? Not quite. Nawazuddin goes on to brag about how his wife was giving him attitude so he gave her a “dhulayi” (read: beating) – complete with hand gestures.
This ad is very annoying and insulting to women who have been facing domestic violence and this thing seem to be a like this will be a proud to beat a women or wife. Since then, Kenwood has issued an apology and explained that the ad was leaked prematurely. The company also admitted that their “judgment was flawed” and that they failed to consider the ad “in the light of view that many people have pointed out”, i.e. misogyny and promotion of domestic violence.
Kenwood Apologize Dhulai Ad. if You visit the official website of Kenwood Pakistan then a pop up will be appeared of Disclaimer of apologizing from customers and appealing to delete the video from social sites.
This is a great example of industry and Pakistani market to own a content and accept the mistakes and apologizing and it should be appreciable and this will become a future example for any company.
The electronics company clarifies that while many people told them to disown the ad completely, they’d rather own up to their mistake and learn from it, in a disclaimer they posted also on their Facebook page.
While we all stumble every now and then, it’s refreshing to see a large organisation acknowledge their follies and hopefully, not repeat them.
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