Coca Cola Ramadan Edhi Fundraising Pakistan’s leading humanitarian and social welfare services organization, the Edhi Foundation is looking forward to even larger than ever before public support, for its traditional Ramazan fundraising.
In this first Ramazan without the enlightened leadership of its founder, Abdul Sattar Edhi. For this purpose, the Foundation has partnered with Coca-Cola Pakistan in a multi-faceted fundraising campaign entitled “Bottle of Change” that Coca-Cola will devise and execute across the country.
A key feature of the campaign will be that Coca-Cola will double all donations received during the campaign, up to a limit of Rs. 25 million, apart from spending a very large sum on a multi-dimensional publicity campaign for this great humanitarian institution.
Coca Cola Ramadan Edhi Fundraising launch Campaign
Coca-Cola has engineered an innovative element in the campaign #BottleOfChange by using its bottle to collect donations. The people of Pakistan can collect donations in the Coca-Cola bottles which can then be shared with 300+ Edhi Centers and designated 70,000 collection points across Pakistan through partnership with Easy Paisa and other retail partners. The main message of the campaign, appealing to public consciousness will simply be that Edhi Sahab’s legacy and mission must carry on. While the people of Pakistan have always supported Edhi Foundation throughout the year, the holy month of Ramazan has traditionally been the time of the year when public support has reached a peak, and donations to the Foundation, both zakat and non-zakat, have registered huge increase.
Aao jama karein Edhi ke liye, jo hamesha banay ham sab ka sahara.
— Coca-Cola Pakistan (@CokePk) May 22, 2017
Coca Cola Ramadan Edhi Fundraising To launch this campaign
A press conference was held in Karachi on May 17. Speaking about the partnership with Coca-Cola, Faisal Edhi, the son of late Abdul Sattar Edhi and the present head of the Foundation stated that Coca-Cola’s immense expertise and experience in creating a huge momentum for any cause will greatly help the Foundation in its Ramazan fundraising drive.
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He further stated that the Ramazan fundraising campaign for Edhi Foundation is totally altruistic and has no commercial angle whatsoever, and the fundraising is in no way related to product purchase.
“We believe it is the social responsibility of all responsible companies to use their resources and expertise to meaningfully support reputable non-profit organizations like the Edhi Foundation in their social welfare outreach. Our donations will match to a limit of Rs. 25million, while spending a handsome amount on innovative awareness campaign throughout the country,” he concluded.