Careem Rishta Aunty Service Ride Launched Limited Time .Careem Pakistan, in an unpredictable way of marketing sent push notifications and emails to users early Wednesday saying, ‘Your Rishta has arrived’
The email further read, ‘Bas kar forever alone ka naara, ab status hoga ‘taken’ tumhara.’ With this, they added scribing, Careem offers you the ‘Halal’ way to find the right person. Have a rishta aunty accompany you during your ride.’
Of course this tactic took many customers by surprise and they took to Twitter to question and rant at the same time.
Me : 1 paper main fail hogai hoon.
Ami : pic.twitter.com/mXCH99y2B3— omgh. (@Mahnoorizhere) July 19, 2017
So here comes my RISHTA @CareemPAK thanks man #CareemRishtaAunty pic.twitter.com/omaCEKyNw0
— Umer Inayat (@umerrinayat) July 19, 2017
Careem now offers a ‘rishta aunty’ to accompany you on your ride… because my mom wasn’t enough! #DesiProblems
— Sundar Waqar (@sundar_waqar) July 19, 2017
Careem offers you the “halaal” way to find the right person. Have a rishta aunty accompany you during your ride.
How do I book?
Open the Careem App and choose Rishta Aunty car type (In case it does not appear, re-login to your app)
– Make a LATER booking between 12pm – 10pm on 19-20 July.
– Press Chalo!
Careem Rishta Aunty Service Terms & Conditions :
– Later booking only
– Validity: 19-20 July, 12 pm – 10 pm
– Valid for Karachi, Lahore and Islamabad
So @CareemPAK has now become the rishtay waali aunty. pic.twitter.com/qhOFoIDA2X
— Pir Faraz Ali 🕶 (@PiruSaein) July 19, 2017
Things are getting serious #careem #ReadyOrNot #ekpalmainbadaljaizindagikasafar #foreveralonenomore pic.twitter.com/vlNyuYPUmH
— Deebaj Fatima (@deebaj_fatima) July 19, 2017
Now, I bet you are wondering if you will ever be able to afford a rishta aunty on your own. The answer is yes.
Careem, after providing excellence as a ride hailing company, is here with a campaign that the single-and-tired-of-mingling needed: The Rishta Aunty Car-type. The campaign is a two-day endeavor to hook up all those seeking to find partners in the most desi of ways. Here is what happens: On your Careem app, select the ‘Rishta Aunty’ car type and make a ‘later’ booking. If your stars align and if it is your time to walk down aisle in matrimony, you will find your rishta aunty waiting for you in your car. Now all you will have to do is sit back and chat with our aunty while she uses her aunty superpowers to find you your soulmate. How much does it cost to avail the service?
Some one requesting Careem to Reach at Laal haveli for Sheikh Rasheed..
Team @CareemPAK please send Rishta Aunty to Laal Haveli. Mr. @ShkhRasheed is waiting 🤓 #RishtaAunty #ChaloLetsGo pic.twitter.com/k4wpV7BQLn
— Saad Subzwari 🇵🇰 (@saadsubzwari) July 19, 2017
Absolutely nothing!
Forget shadi websites, friends’ recommendation and Facebook ‘fraand’ requests from random people. Instead, ride your way to marriageable prospects, and do it in the comfort of the backseat of a car!”
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