As part of GroupM’s agenda to increase value for its customers via valuable partnerships. The firm has announced a groundbreaking Data and Services partnership with the country’s top telco, Telenor Pakistan. This partnership will help as a game-changer for GroupM’s customers in the digital industry.
GroupM Partnership With Telenor Pakistan
GroupM is the leading international media investment management group with a footprint in over 100 countries agencies. That comprises Mindshare, MediaCom, Wavemaker, Essence, and m/SIX, as well as the programmatic digital media platform. Xaxis – each of which has worldwide operations in its own right with top market positions.
The GroupM serves as the media agency partner for key companies like Unilever. Nestle, PepsiCo, EBM, CP, Shaan. and HBL to name a few across a variety of verticals ranging from Tech, Telco, Apparel, FMCG, Banking, etc.
“Being at the digital forefront, we at GroupM believe that to stay ahead of the curve in this ever-progressing. And vibrant world, data is the new digital currency. This strategic partnership will prove to be important in pushing the limitations and advancement in unmapped areas.”
Naveed Asghar, CEO GroupM, said,
Umair Mohsin, CMO Telenor Pakistan, said, “Telenor Pakistan is constantly looking for new and advanced ways. In which we can use our capability and leverage strategic partnerships to facilitate consumers. With the adding of GroupM’s portfolio, we will stay playing our role as an enabler. While creating personalized digital solutions, focused on value addition for our consumers.”
GroupM Enters Into Strategic Data & Services
He further added, “Cross-industry associations like these are key in increasing connectivity and accelerating digitalization in the country.”
Amna Khatib Paracha, CDO GroupM, said, “We look forward to having more partnerships. Which will show to be precious in this digital age and constructing some wonderful campaigns. With Team Telenor Pakistan to deliver value and innovative solutions to our consumers.”
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